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Marketing Japanese Style

RRP $326.99

The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing-product, promotion, place, and price-are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.


The Rolling Stones

RRP $15.99

One of Heinlein's Best-Loved Works. By "One of the most influential writers in American literature." -The New York Times Book Review.

The rollicking adventures of the Stone Family on a tour of the Solar System. It all statred when the twins, Castor and Pollux Stone, decided that life on the Lunar colony was too dull and decided to buy their own spaceship and go into business for themselves. Their father thought that was a fine, idea, except that he and Grandma Hazel bought the spaceship and the whole Stone Family were on their way out into the far reaches of the Solar System, with stops on Mars(where the twins got a lesson in the interplanetary economics of bicycles and the adorable little critters called flatcats who, it turned out, bred like rabbits; or perhaps, Tribbles....), out to the asteroids, where Mrs. Stone, an M.D., was needed to treat a dangerous outbreak of disease, even further out, to Titan and beyond.

Unforgettable Heinlein characters on an unforgettable adventure.



"Not only America's premier writer of speculative fiction, but the greatest writer of such fiction in the world".

- Stephen King

Comprehensive Teacher's Guide available.



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Australian Gemmologist Articles

Precious Stones Precious Gems History Gem Gem Stone
Colored Stone Buying Gemstones Rare Stone Rare Metal
Japanese Stones Green Stones Birth Stone Rhinestone

Australian Gemmologist Books

Precious Stones Precious Gems History Gem Gem Stone
Colored Stone Buying Gemstones Rare Stone Rare Metal
Japanese Stones Green Stones Birth Stone Rhinestone

Australian Gemmologist