Published in 1989, Blueprint for a Green Economy presented, for the first time, practical policy measures for 'greening' modern economies and putting them on a path to sustainable development. This new book, written by two of the Blueprint for a Green Economy authors, revisits and updates its main messages by asking, first, what has been achieved in the past twenty years, and second, what more needs to be done to generate a truly 'green economy' in the twenty-first century?
Blueprint for a Green Economy had one over-arching theme. Making economies more sustainable requires urgent progress in three key policy areas: valuing the environment, accounting for the environment and incentives for environmental improvement. Today, with the threat of global warming, the decline in major ecosystems and their services, and fears over energy security, achieving these goals is even more vital.
The current book first summarizes the main messages from Blueprint for a Green Economy and explains why, given rapid and widespread global environmental degradation, they are still relevant. The book then examines the progress since Blueprint for a Green Economy in implementing policies and other measures to improve environmental valuation, accounting and incentives. Although much has been accomplished, additional advances are still required to green economies successfully. The book highlights the new policies and approaches needed for economic management of today's environmental concerns. Over twenty years later, A New Blueprint for a Green Economy once again emphasizes practical policies for greening modern economies, and explains why such an economic roadmap to a greener future is essential, if modern economies are to develop successfully and sustainably.
"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets."<br> —<b>Michael E. Porter</b>, Bishop William Lawrence University Professor, Harvard Business School <p> "<i>In Sticks and Stones</i>, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel."<br> —<b>Ron Sargent</b>, Chairman and CEO, Staples, Inc. <p> "Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most commu-nications thought leaders. In <i>Sticks and Stones</i>, he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer."<br> —<b>Paul Gillin</b>, author, <i>The New Influencers</i> and Secrets <i>of Social Media Marketing</i> <p> "In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. <i>Sticks and Stones</i> is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage."<br> —<b>Deborah Wince-Smith</b>, President, Council on Competitiveness
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