This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.
Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.
This seventh edition of a bestseller has been totally revised and updated, making this the most comprehensive rewrite in the book's long and distinguished history. It includes new chapters, new sections and section editors, and new contributors. Offering an interdisciplinary approach to pain management, the book delivers a scholarly presentation for those concerned with pedagogy, while still being accessible to those concerned with the immediate application of techniques.
This history of Ferranti during the last six years of its long existence provides a detailed exposition of the merger with an American firm that would bring it to its knees. Although only covering six years, this builds on the previous two volumes of the Ferranti history that has outlined how the firm grew into one of the UK's leading defence electronics operations. Having survived a major liquidity crisis in 1974-75, Ferranti recovered robustly under new management, only to flounder under the same leadership as a result of a major foray into the American defence electronics industry. The case-study outlines the inherent dangers in international mergers, as well as the acute problems associated with City and corporate governance practices which resulted in decisions that undermined Ferranti fatally.
This set re-issues classic works on folklore by Richard M. Dorson which trace the historical development of the idea of folklore from the sixteenth century to the First World War. The set also brings together theoretical writings from some of the most influential folklorists. The following titles are reprinted here:
It was love from the beginning, which has set the course that we are on now. The questions now arises: How can one without a heart or soul love enough to put their immortality on the line, for people who would have them dead if the chance was given? Is it true that love covers a multitude of sins? Love can come when you least expect it and it can be a life saver. Queen Lirit, General Anthony and Protector Serge are Haitian Vampires that have taken an oath to protect humanity from the hands of the 'Oralucians'. Along with a Rogue Haitian Psychic Netasha Fabien they fight for us. You will fall in love with these four immortals as they fight against the evil psychic's that use mind control over us for greed and money.
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