This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.
Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.
How are German capitalism and German business management to be understood from the perspective of Japan?
Both Germany and Japan as defeated nations in World War II received significant American leadership and support after the war. Both countries developed their enterprises, industries, and economy by deploying and adapting technology and management methods from the United States while establishing systems of industrial concentration in their own ways. By these means, both nations became major trading countries. However, current economic and business conditions differ greatly between Germany and Japan.
In trade, American influence on Japanese business is still strong. Japan could not and cannot establish a complementary relationship with American industrial sectors and their products in the American market. In addition, a common market structure like the E.U. does not exist in Asia. In contrast to Japan, Germany developed independently from the American influence and became part of a well-integrated regional economy. What were the driving forces that created those differences?
That question is approached from a Japanese point of view in this book, based on the assumption that the origins of distinct characteristics of German business management after World War II were developed in the 1950s and '60s. The book analyzes the transformation of business management in Germany and explains the characteristics and structures of German management.
The author describes how the development of German companies determined the current German condition- "the Europeanization of Germany"-while the world faced the globalization process. Demonstrating the basic foundation of European integration by analyzing market factors in Europe as well as the internal structural transformation of management in Germany, this book is a valuable resource for undergraduate and graduate students, educators, and researchers in the fields of business management, business history, and economic history.
"European Union Enlargement "provides a comparative analysis of the post-war European politics of those states that joined the European Union between 1973 and 1995.
Sudan's modern history has been consumed by revolution and civil war. The country attracted international attention in the 1990s as a breeding ground of Islamist terrorism and recently tensions between the prosperous centre and the periphery, between north and south, have exploded in Darfur. In his latest book, Robert Collins, a frequent visitor and veteran scholar of the region, traces Sudan's history across two hundred years to show how many of the tragedies of today have been planted in its past. The story begins with the conquest of Muhammad 'Ali in 1821, and moves through the Anglo-Egyptian condominium to independence in 1956. It then focuses on Sudanese rule in the post-independence years when the fragile democracy established by the British collapsed under sectarian strife. It is these religious and ethnic divides, the author contends, in conjunction with failed leadership, which have prolonged and sustained the conflict in Sudan.
The second edition of this popular text presents the current diagnostic and therapeutic surgical treatments for low back pain as well as the anatomic and physiologic rationale for their application. Leading experts in the field of spine surgery, neurosurgery, and orthopedics provide evidence-based discussions of the indications, various techniques, and anticipated results of surgical intervention for pain of the lumbar spine. The book presents key clinical information on pathophysiology, imaging modalities, patient selection, biomechanics, minimally invasive approaches, and complication management.
Features of this edition:
This book provides clinicians with a solid foundation in the range of surgical approaches for the effective treatment of low back pain. Comprehensive and up-to-date, it will enhance the clinical armamentarium of spine surgeons, neurosurgeons, orthopedists, and fellows and residents in these specialties.(A co-publication of Thieme and the American Association of Neurological Surgeons)
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